I love when an unlikely duo comes together to make our lives better, don't you? Self-described “SportLifestyle” brand Puma is expanding its relationship with Alexander McQueen to collaborate on a range called PUMA x McQ, which will launch on August 1st. According to a joint statement, the collaboration will spotlight Alexander McQueen’s “rebellious spirit and bold youth culture references,” as well as Puma’s long history in athletics.
While folks in London have already experienced the A/W 2014 collection, those of us on this side of the pond will have to embrace promotional images until the August release.
Will you be copping these kicks?
(via Lucky Mag)