Michigan-based retailer Premier teams up with New Balance for an ode to Motor City with the classic M998. The "PRMR" 998, which has me aching to do a two-step with this two-tone colorway, is a tribute of sorts to Ford's Model T - widely revered as the car that solidified the start of the automotive industry in the early 20th century. The sneaker's upper comes equipped with black and gold suede while the interior comes with a printed insole, mimicking quilted leather seating.
The design is in the details with this one as a clever key-shaped hangtag adds to the whip appeal of this collaboration.
The shoe has a retail price of $220 and will be available for purchase at 9 a.m. on August 22nd at Premier stores, with a limited online release to follow, starting at noon. For the shoe’s limited online release, the retailer will post a link to purchase the shoes on the company’s Twitter account. A wider release to select retailers will hit the streets beginning on September 5.