While she’s been taking New York Fashion Week by storm, it’s Rihanna’s sneaker style that has been making us swoon all summer long. Whether jamming in the studio in streetwear favorites like Thrasher and W.I.A. or a late night NYC tattoo run, RiRi has demonstrated her distinctive approach to marrying high-low pieces with her sneak game. Always one to add a sportswear element to her ensembles, the 27-year-old is now launching her first collection, Puma by Rihanna, available today on Puma.com for presale.
We’ve seen the creeper-style sneaker-shoe hybrid on the superstar for quite a while (if you need a re-cap check out our favorite Rihanna Creeper style moments!) but now it is finally ready for the public. Available initially in black with a white Puma stripe and black sole, the first version is all punk everything. All-black and all-tan editions, both with gum soles, will be released on September 25th.
Those currently in the Big Apple for New York Fashion Week will also be able to grab a pair at a popup at 312 Bowery Street, between East First and Bleecker Streets, in Soho from September 15 to 17. The Puma pop-up store will be open from 12 to 5 p.m. on September 15, and 11 a.m. to 7 p.m. on September 16 and 17. Limited pairs will be available for sale during the pop-up, and purchases will be limited to one pair per person. This will be the only brick-and-mortar store worldwide where consumers can purchase the black-white colorway early, as well the other two creeper colors from the September drop.