Jordan Brand is on the move and as the brand pushes to become a $4.5B brand in 2020, the pressure is on to find new ways to elevate Jordan Brand above the competition.
SoleCollector writer Brandon Richard explored one option that may be floating around in Oregon in a recent article. Reaching out the ladies is something Jordan Brand rarely does. While 'pink it and shrink it' has long made female sneaker-lovers (I'm not really a fan of the term sneakerhead, FYI) groan in agony, it's not at all far-fetched to see that Jordan has paid attention to our desire for men's silhouettes in smaller sizes. Why do you think GS Retros sell so quick? Here's a hint: many of us aren't buying them for our invisible children.
B. Rich touched base with seven ladies who love their kicks and have pretty accurate opinions on what the rest of us women want as Jordan Brand continues to build. Take a look at three of our favorite quotes below.
To read the full article, head to SoleCollector.com.