Senior Innovator. Pretty cool title, right? That is Tiffany Beers, Senior Innovator for Nike and one of the people responsible for the technology that brought the Nike Air Mag to life.
The Air Mag, which Nike is releasing via raffle until tomorrow (October 11th), is the jaw-dropping power-lacing shoe first seen in Back To The Future II. Thanks to the dedication (and certified smarts) of Tiffany Beers and her team, this sneaker unicorn is breaking into uncharted territory not only with the Air Mag but with another (more versatile) self-lacing shoe - the Nike HyperAdapt which is set to release in November.
Last week, our friends at SneakerNews we got to check out the self-lacing Nike Mag in all its glory and spent some time chatting with Tiffany. They talked about the future of self-lacing shoes, why the Nike Mag is so limited in number, and more. If you're interested in seeing how this trailblazer is making HERstory with the Swoosh, take a look at a few of our favorite excerpts below.
On her start with Mag technology (Hint: They call him Tinker)
On the limited run of the Nike Mag and it's significance:
On the importance of customer feedback:
On seeing her innovative products (power lacing, Air Jordan XX9, the first Air Yeezy) come to fruition:
To see the full interview, head on over to SneakerNews.com.