The beauty of the sneaker culture, is the culture itself. And that culture being influenced by a variety of different cultures. Feel me? Every corner of this globe has a different favorite or take on shoes and, for us, that translates and transcends language. It's a feeling that seems to be universal. So, in honor of everyone who speaks fluent sneaker, here are six of the major city kick players, in no particualar order.
6) Tokyo, Japan
This city makes every sneaker list regardless. Tokyo is a city that influences a majority of what you see going on in street wear. Pioneers in eclectic style. There’s nothing that Tokyo hasn’t tried. The passion they have towards American culture mixed with their respect and patience they have towards crafting anything. Makes for an unbeatable recipe in which the outcome is innovation and inspiration. The birth place to stores like, atmos, Tokyo is a top dawg.
5) New York, New York
Probably the number one on every list for anything that requires creativity. This melting pot of a city has more sneaker stores than any one knows what to do with it. The streets of New York are unforgiving and so is the sneaker game. Style is always on the forefront in this city so you’ll see people rocking kicks in so many different ways. Home base to Flight Club and to the OG’s like Paragon Sporting Goods. If you can’t find a sneaker within any of the five boroughs? It doesn’t exist.
4) Berlin, Germany
The destruction of the Berlin wall allowed for more than unity within the city. It made way for art and culture that would launch the city into a hub for creatives worldwide. Sneaker heads caught on quickly. Germany, is home to Adidas and Puma so it’s safe to say that they have the off the press grips on any of those sneakers but institutions like, solebox make it impossible for the people of Berlin not to stay fresh. Berlin is also home to the Bread & Butter tradeshow, which was one of the first tradeshows to have fine-tuned focus on streetwear and sneakers. B&B is now legitimately the biggest in the world, and sets the standard.
3) Chicago, Illinois
You can’t have a sneaker list without this city. Unlike New York or LA it’s not due to the quantity of product that they have it’s the quality. It’s the respect that this city has towards the sneaker and the way they’ve immortalized it. Granted, they never had a choice. In 1984 when the Chicago Bulls drafted Michael Jeffrey Jordan, I’m not sure anyone knew what they were signing up for. A little over 30 years later and the biggest name in sneakers will always only rep one city, Chi Town. It’s like Chicago was that lucky grandkid on the will of a rich grandma. You can’t dispute anyone that hails from this city. Cause residency alone, and you’re already apart of the sneaker world.
2) Los Angeles, California
Whether you’re rollin on Melrose or going door-to-door on Fairfax, LA has something for you. The city of angeles keeps you especially blessed in the way of kicks. Home of the rich and famous this city is stocked, cause you never know whose going to run through those doors. Unlike New York, the abundance of sunshine makes it possible for you to rock your kicks without worrying about having to clean them everytime you take em’ outta the box. LA is home to big players like Undefeated and Sportie LA . Not to mention the hip-hop culture that is tagged throughout the sunny streets. LA will always be a destination in the sneaker world.
1) London, England
The weather may be grey and gloomy, the sneak culture is anything but that. London has established itself in sneaker culture. Just like New York there are different areas in London and each part approaches the sneaker or as they say ‘trainer’ differently. Londons clench on the world of trainers has been longer than most other cities. It’s their love for the laid back approach to apparel, and the ‘footballer’ culture. Athleticticliesure wear is something that the Brits can claim a big part in. And with front running stores like, Foot Patrol they’re making it apparent that they may be able to train us in a thing or two (see what we did there?)
Reading about all these cities has us feelin a crazy amount of wanderlust but the good news is that you don't have to be in each city to benefit from their offerings. Thanks to e-commerce we're able to keep up with each corner of the globe without leaving our comfy couch.