Whatever your stance on Kim Kardashian and her KUWTK fame, there's one thing a vast majority of us cannot deny: Kim is a business.
Kim Kardashian isn't just a reality TV star anymore. She's a certified businesswoman who is changing how celebrity is monetized. Yesterday, Forbes unveil;ed their latest cover highlighting 'The New Mobile Moguls' and who is front and center? Mrs. West.
Based primarily on her success with her smartphone video game, Kim Kardashian: Hollywood was first introduced to market with a $2 USD download price in June 2014. To date, the now free to download app has been downloaded 45 million times, generating $160 million USD in revenue with at least $45 million USD in KKW’s own pocket. Add to that the lucrative deal her and momager Kris Jenner struck with the game’s developer Glu Mobile which ensures a “small” six-figure-minimum guaranteed along with overall editorial approval on everything from the game’s story-lines to the wardrobe — both of which are updated in real-time according to Kim's actual life and style picks.
Told you. Business.
Says Kim on her mobile future:
“When people looked at me in a way like, ‘Why is she stepping into the tech world? That’s not her territory! Stick to reality TV!’ I was like, ‘No." This is fun for me. Now I’m coming up with Kimojis and the app and all these other ideas. I don’t see myself stopping.”
Kingdom Kim, ladies and gents.
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