All photography provided by Kyle Goldberg
From the outside you couldn’t imagine what Nike was able to do with an old distillery. Stepping inside the custom Sneakeasy space, Nike’s innovation could be seen everywhere from the VaporMax hanging from the ceiling over the bar to the crazy mirror display showcasing the sneakers. We were the first invited to see the space and get schooled on the history of the Air Max.
Two of Nike’s Ekin’s took us through the timeline from the beginning of Air Max history with the Air Max 1 to present day with the VaporMax. Did you know that the Air Max 95 was the first time they put a black sole on a running shoe? Or that the Air Max 97’s were inspired by the high speed Japanese bullet trains? The Ekin made it a point to let us know how Nike continues to innovate and create quality product which can be seen in the new VaporMax.
There was a warm welcome to the newest addition to the Air Max family, the VaporMax. The VaporMax features a fully flyknit upper placed directly on top of the cushioning system, you read that right there are no midsoles on these beauties just air. Everyone in the room decided at that very moment that they needed a pair. Another aspect of the event included a NikeID station, allowing us to be the first to customize a pair of the VaporMax!
The event also featured artwork from Chicago artists Lefty, Merlot, and Junkyard. These artists were given the task to create art inspired by the Air max and it’s quite amazing what these guys were able to do in a week. My personal favorite happened to be Junkyard’s “Kiss My Airs” piece. There were a couple of surprises through out the night as well as some attendees were delivered a key by Nike and got gifted with the new VaporMax! And let’s not forget about the special performance from Taylor Bennett. Air Max Day was definitely brought in the CHI way.