Every year on the 22nd of April, we celebrate Earth Day. I'm not sure it’s a day that most of us think about. Even though it’s not a holiday that has us planning outfits and popping (recyclable) bottles, if you think about it, it should be right up there with New Year’s or Christmas. It was a much different place, but even Sweet Baby J resided here on Earth. That overpriced and undiscriminating dress (no offense, I’m not excluding myself from that) that you purchase for New Years was provided by a company that was founded here on our favorite planet. So why do we just let the day pass by like any other? Without a little compostable glitter and a photo-opp. with friends and fam. Well the good news is that despite your lack of celebration, your favorite brands are makin major moves that are helping the world breathe a little easier and celebrating this planet.
Who Is Participating?
You’ll be pleased to hear that the big players are all acting responsibly. Adidas, Nike, Reebok (Whose part of the Adidas group) as well as Puma are all progressing towards a green (metaphorically speaking of course) color way in all their shoes.
What Werk Are They Putting In?
Adidas has partnered up with Parley to produce some super rad kicks as well as active wear. Parley, is a company that is determined to save the Oceans. Not only did they partner with Adidas as a whole, they also teamed up with Stella McCartney within the company. Being the queen that she is, she produced some super rad Ultra Boosts out of the recycled plastic that so sadly pollutes our ocean. Miss McCartney is a leader in the entire fashion industry with one of the core values, being sustainability. In 2012, her company took 34.3 metric tons of waste diverted from a landfill, and recycled or reused. Reebok, existing under the Adidas umbrella is produced with the Adidas group’s value at the center. Recycled polyester, nylon, polystyrene, and most importantly cotton is what the company continuously uses in much of all their products. By 2018 the group is planning on using 100% sustainable cotton from the BCI (better cotton initiative.) Which will have them as the front runners in saving the planet.
Obviously, we can’t talk about power moves in the sneaker world without mentioning the swoosh. Nike has their own program called Nike Grind that takes recycled materials (mostly recycled shoes) and puts them back into their products as well as creates surfaces with them. Surfaces that athlete’s around the world make their battlefields. Over 71% of Nike’s products are made with Nike grind.
Puma is also clawing its way up the green food chain. The company's more about not putting out than anything. Chemical waste that is. They were the ones to sign the first Greenpeace Detox Commitment , which basically means that they pour back a big fat zero percent of chemical waste into the environment. They’re hoping to achieve this goal by 2020. Puma has also partnered with a campaign called, Meet Free Monday’s. A campaign launched by Paul McCartney and his daughters (Stella, is going to save us all, I swear it). This campaign suggests that not eating meat for that one pesky day of the week we will dramatically decrease greenhouse gas emissions that is produced by cattle.
Every brand is helping in their own way, it’s just up to us as consumers to buy products responsibly. It’s a solid feeling to know that we look good and we can feel good too about what we’re rocking on our feet.
Why Should You Care Boo?
I can’t make you care about the environment. I get it. Sometimes, it seems like an issue that’s so big that it feels out of your control. But just like life, tiny changes are what create the largest impact. If a bunch of us squad up, we’ll make an impact. Being knowledgeable about where your kicks are coming from and if your company is being a homie to the environment when creating them is pivotal. Cause guess what? No one is going to care what your shoes look life, if our entire world goes up in flames because we’ve abused every natural resource. Just cause that may not be in our life time doesn’t mean it don’t matter. We want our kids and our grandkids to rock the dopest kicks on the cleanest Earth possible cause without mother nature, we wouldn’t have squat, and that is a fact. So maybe next time you have an extra couple of hours. Turn down those lights and peep the Leo documentary, read an article or just do some research on your shoes and open your mind to what’s happening. These are just small glimpses are into the issues our world is facing but the beautiful thing? It is in our control. Support your favorite brands initiatives and challenge them to do even better. Cause who runs the world? You know. ;)