When two powerhouse brands come together to display a work of art, we take notice. American artist Daniel Arsham recently created an alluring adidas installation at KITH's Flagship store in New York. He is known for his artistic expression with archeology and found objects as part of discovery.
“The work is never about something specific, it’s always an invitation to think about things"
The center and focal piece of the installation is a working NY telephone booth dipped in an adidas blue colored vinyl. The installation creates an environment of physical interaction, where people can actually dial a phone number and receive a cryptic message from the artist. By dialing the #CallDaniel number, you can also get a chance to win an art piece from Daniel Arsham created specifically for the Three Stripes brand.
So, what happens when you call +1855-923-4327? You will have to find out, and let us know how you interpret the message based on the KITH installation. If you are in the New York area, you will be able to catch Daniel's work with adidas now until June 27th. We are definitely intrigued.
KITH 644 Broadway (at Bleecker St.), New York City New York 10012