Written by: Chan-Lo
Additional NYC Event Coverage: Esiwahomi
A few weeks ago, we were invited to Nike HQ in Portland for a look at what's to come for Nike Women. On Day 2 of our great Oregon adventure, we got a chance not only to reflect on the past, but we were given the opportunity to get a glimpse (and a feel) for Nike's future.
Following the frenzy surrounding the raffled release of the Nike Mag last month, the Swoosh continued to wet the appetites of those eager for some adaptive lacing technology with word that their first adaptive lacing trainer would be ready by the holiday season.
Welp. It's December and Nike made good on that promise. Lucky for you guys, before you go out and spend a cool $720, we've got some on-foot shots of the HyperAdapt 1.0 to help you decide if it's a cop or can for your holiday shopping list.
Unveiled this past Spring 2016 as essentially an alternative option to the hard to get Nike Mag, the new Nike HyperAdapt 1.0 consists as the first performance silhouette that incorporates adaptive lacing which will be offered to the general public.
Flaunting a palette of Black/White-Blue Lagoon for its inaugural release, the sneaker’s black-based upper is comprised of intricate knitting, while white accents on the Swooshes and sole unit add some style to the profile.
A glowing blue midsole, which is literally the brains behind the self-lacing system, finishes off the sleek design. How does it work? There are two buttons on the side of each shoe that tighten and loosen the silhouette until it’s adjusted to your desired fit.
If our time in Portland with the HyperAdapt wasn't enough, we also were on hand in NYC last week for the release of the 1.0 at Nike's posh SoHo clubhouse on Grand. Let's just say, trying on this bad boy is an experience that is unexplainable. The shoe is light and buoyant despite the technology and the fit is ultra-comfortable. Of course, the most impressive feature of the shoe was the auto-lacing activated by the pressure of the foot's sole. The laces adheres to the foot instantly.
Along with the shoe, buyers of the Nike HyperAdapt will also receive a USB-adapted charger for the lacing hardware as well access to a private 24-hour Nike help desk dedicated solely to HyperAdapt customers.
How much do you pay for this luxe performance shoe experience? The first generation of the Nike HyperAdapt reatils now for $720 USD. This shoe is definitely for customers that are interested in not only the performance of the shoe but also the possibility of learning lacing technology.
At the NYC release, Senior Designer Tiffany Beers also shared that eventually Nike hopes to develop HA's E.A.R.L. processor into a learning technology that can adjust as the person's foot position changes. "This shoe is great because the more you wear it, the more memory it will have. Eventually we're hoping the shoe will recognize your preference and immediately set itself right when you step into it," she said. This development could be ground-breaking technology for not only performance shoe enthusiasts but professional athletes as well.
Check out more shots from our time in NYC below.
How to Cop
Right now, you can book appointments to purchase the HyperAdapt 1.0 which will be available exclusivly via the Nike.com/NYC city page. http://exp.nike.com/us/en_us/e/cities/nyc
On December 20: If you’re not in New York, don’t fear. Subsequent drops are taking place at NikeTown NYC, Chicago, Los Angeles, San Francisco and Las Vegas on December 20, when “Black/White-Blue Lagoon” and “Metallic Silver/Black-White” colorways will become available in-store and through the NIKE+ APP.
So far, it seems the HyperAdapt 1.0 will not be available through retail partners or Nike stockists in 2016, but stay posted for further information.
Huge thanks to Nike for the opportunity to try out this next level technology! We're definitely here for it.