Shortly after Donald Trump was declared the president-elect of the United States, he got a pretty surprising stamp of approval from an unexpected source: New Balance. Since the initial Retweet-a-Thon, many people have since posted videos and pictures of themselves burning their New Balance shoes, or throwing them in the trash.
New Balance’s vice-president of public affairs told Wall Street Journal reporter Sara Germano that the Obama administration had “turned a deaf ear” to them after a meeting with Nike regarding trade positions (specifically TPP - Trans-Pacific Partnership), and that they think things will “move in the right direction” under the impending Trump presidency. Sole Collector shared the news on social media, and readers from far and wide began hitting that 'reply' in protest.
Yea. This escalated quickly.
Backlash on 100, New Balance made an epic slide in Sole Collector's DMs and issued this statement.
"As the only major company that still makes athletic shoes in the United States, New Balance has a unique perspective on trade and trade policy in that we want to make more shoes in the United States, not less. New Balance publicly supported the trade positions of Hillary Clinton, Bernie Sanders, and Donald Trump prior to election day that focused on American manufacturing job creation and we continue to support them today."
New Balance also confirmed that its comments "were in the context of trade."
Back pedal, guys. Back pedal.
Look, there is nothing wrong with New Balance opposing TPP. They are a business, but given how contentious this election was and how eager half of the country is to express its frustration with the results, NB can't be surprised (nor mad) that the public isn't taking kindly to their comments.
Let's hope NB can mend some fences. In the meantime, get some good vibes by checking out all of this week's F-L-Y sneaker releases.