Images: FILA

Don't call it a comeback.

Or...maybe you should.  Italian brand FILA has been going through a bit of a restructuring and now, it seems the brand is ready to unveil new looks...kind of.  FILA revisits the retro aesthetic –first made popular during the 80′s and 90′s - with a collection full of nods to the past. Silhouettes like the Original Fitness merge with a new roster of both sneakers and slides.

The campaign was shot entirely on film by emerging photographer-filmmaker BAFIC, thus the cool photo effects. Unfortunetly for those of us in the USA, this collection launches today via select UK stockists.  No word yet on a stateside release. 

Are you feeling the "new" PUMA? Let us know nay or yay in the comments below.


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