Images: Reebok

Images: Reebok

Reebok is making major moves relating to their ongoing lists of female brand ambassadors. From the likes of Teyana Taylor and Gigi Hadid, they are continuously working to level up in the sneaker/activewear game. Reebok is strategically doing this by enlisting confident women that align with their brand and work as influencers to large audiences. Go big or go home, right? It is safe to say that their latest and greatest ambassador has quite the following, and Reebok will be able to leverage that to drive sales, fresh perspective, and strong exposure. We mean 113 million strong.

Mega popstar, Ariana Grande, joins the ranks to strengthen Reebok's platform while promoting female empowerment and unity. The 4-time Grammy nominee brings her creative expression and bold persona to rep Reebok with a yearlong partnership. We got wind of the new union per Instagram. I'd say fans were thrilled with the news, based on their 1.7 million likes.

Ariana rocked an oversized Reebok Classics Graphic Crew Shirt and some white Reebok Classic Leather kicks with a gum outsole.  Taken during her "Dangerous Woman" tour, Ariana sports Reebok loud and proud.

 

SHOP ARIANA GRANDE'S LOOK BELOW

 

Per a Reebok spokesperson, Ariana will be on the frontlines of global marketing initiatives and digital efforts. With her massive following on social media, we can obviously see how this can help propel the brand into a larger territory of consumers.

From the Desk of Ariana...

“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are. Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”

Do you think that Reebok is on the right track? Ariana has come a long way within her career from her Nickolodeon Victorious days. With creative campaign ads and more Reebok in your face, the young millennial demographic will latch right on and want to emulate Ariana's style. Reebok's return on investment should be a lucrative one, but I would like to see some new gear from them as well. While classics never die, the game has been riding on innovative waves for some time. Let us know your thoughts on the partnership!


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