For female Muslim athletes, both professional and every day, representation is finally here and just for them in professional sportswear as Nike makes an epic announcement that it will launch the Nike Pro Hijab.
The product was first teased in the Swoosh’s viral video campaign, titled “What Will They Say About You?,” and is set to be released in it's full variety in spring 2018.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike read.
The Pro Hijab will be made from a lightweight mesh fabric that features air pockets for optimal breathability.
Though Nike has made diversity and inclusivity (read: the EQUALITY initiative and the launch of a plus-size range just last week) a staple of this year's initiatives, this is the first time it has released an item specifically for Muslim women.
“The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better,” Global Nike Spokeswoman Megan Saalfeld told Al Arabiya English. “We hope that it will help athletes around the world do just that.”
We think this is amazing and an inspiring way to usher our Muslim sisters into our sportswear community. If you're unfamiliar with the steps Nike is taking to bridge the divide, read more about their desire for EQUALITY.
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