Streetwear wunderkind Ronnie Fieg is on the rise. His mini retail empire Kith is in major growth mode and just three months after a $2 million renovation of his Brooklyn store, he quietly opened a cozy, 400-square-foot women’s store across the street from his Soho location, catering to us ladies in droves.
Last week, Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted “fashion experience” seamlessly weaving the worlds of streetwear, sneakers, fashion and technology together in one presentation.
Kithland also marks Fieg’s latest consumer drop spot, a shop-in-shop inside luxury department store Bergdorf Goodman in NYC. With labels like John Elliott, Fear of God, Off-White and Public School already carried there, Fieg’s arrival complements the department store’s expansion into high-end streetwear.
The clothes shown were divided into three themes — Beach, City and Mountain — representative of Kith’s New York roots and plans to open Kith subsets in Miami and Aspen, Colorado. The product stayed within Fieg’s established aesthetic (think commercially viable hoodies, sweatpants and distressed denim) with new categories like fleece robes inspired by Aspen and sporty swimwear just for the Miami fete.
Considering Fieg made his name from the success of his footwear, it’s no surprise that the shoes - mostly compiled in the 'City' collection - stood out. He continued several collaborations with shoe companies like Asics, Timberland and Adidas. New offerings included minimal version of BAPE's signature “Bapesta” trainer, a sneaker modeled after the iconic Nike Air Force 1. Fieg also linked up with Jerry Lorenzo of Fear of God on several pairs of high-top military sneakers and Virgil Abloh of Off-White on rugged hiking boots.
Kithland featured nearly 90 looks, shown on a multicultural cast of men and women. This universal appeal isn't coincidental: it's reflective of Kith's home city of New York. “The message is: No matter where go, or where we show up, there’s still gonna be a New York element to it which doesn’t leave us. We still have that New York mentality,” says Fieg.
The collection also included several pieces made in collaboration with brands like Columbia Sportswear and Iceberg, a label Fieg is bringing back to the US market. According to Fieg:
“Working on products with brands is something that I’ve been doing for ten years. Working with brands becomes important when it can be something that’s fun, something that’s new, and really represent both sides in a collaborative effort.”
See all three aspects of Fieg's latest collection in the slider up top and head to KITHnyc.com to see video of the show.
Via BoF ; additional photos: Fashionista.