When you think of sneakers, you also have to think about innovation. What is the next best thing going to be? While top brands have been engaging in friendly competition, consumers are sprung on new eye-catching designs, quality materials, and clever campaigning. Basically, if it sparks interests then we pay attention. Well, the Swoosh is delivering.
Nike unveils their new Flyleather technology, which is not only innovative but also very eco-friendly. The same way that Nike’s Flyknit changed the game for knit, you can say that Flyleather does the same for leather.
THE BEST THING SINCE REAL LEATHER.
Many of our favorite sneakers are made of leather, which has an impact on the environment. Nike Flyleather is an environmentally sustainable, extra durable leather. It feels like leather, and looks like leather. Made of 50% recycled natural leather fibers and water power, this material produces the smallest carbon footprint compared to what is traditionally used today. Crafted with precision, the Nike Flyleather has the ability to enhance performance for athletes by having the added support, strength, and elasticity needed to excel in the game.
"Unlike with traditional leathers, Flyleather can be produced with a consistent grade across a broader range of product." - TONY BIGNELL, VP of NIKE FOOTWEAR INNOVATION
NUMBERS DON'T LIE...
Nike believes that science is a big component to creating sneakers. Sneakers have the ability to aid in allowing our movements to be more efficient or even protect us from elements (i.e. ACG collection). So let’s talk numbers.
THE FUTURE OF FLYLEATHER.
With so many concerning climate changes, the environment should definitely be on our priority lists. What fun is being active if there is no place for the future, feel me? Nike is proving that we can still have fly gear that aligns with a low-carbon economy.
How can you get your hands on the Nike Flyleather? The Tennis Classic silhouette is now available and you can grab via our Shop The Sneaks button below for a budget-friendly $85 USD.
Nike is presenting the Energy Icons line of popular Swoosh models at Climate Week in NYC. These consist of the Air Force 1, Air Jordan 1, Air Max 90, Classic Cortez, and Tennis Classic. These versions are all white with a textured safari print, and include a rose gold Nike Swoosh. As you may have guessed, these will be very limited, BUT you can register to win a pair HERE.