Is Jordan Brand Women Making A Statement?
While we continue to voice our interests and concerns as female consumers in the sneaker game - we can't help but notice brands that are working to cater to us (more than before). I have grown up with Jordan Brand, and it is definitely one of my faves. Eventually, there had to come a time where the girls' grade school exclusives evolved into WMNS releases. Where the playful pink, purple, and fuschia colorways transitioned to sail, bordeaux, and a wider range of the color wheel. We are beginning to see this with Jordan Brand. A brand that was built off of a legendary athlete in Michael Jordan.
While I am excited for what's to come in the WMNS division, it is very important to continue to pay homage and recognize the women who have had a hand in Jordan collaborations. From Vashtie to Maya Moore to Aleali May. Women have been working with Jumpman since before the WMNS division took off this year, and we hope to see much more of this.
The Jordan Brand WMNS division took off full speed this year with the Season of Her Air Jordan 1 pack and the launch of summer silhouettes and Reimagined collections. The internet is still a buzz after hearing about the epic collab with Vogue Magazine just last week.
This Monday, we are taking our e-carts down the women's aisle to find some Jumpman sneakHERs. There are plenty of options so you know what time it is. COP and FLOURISH!
SHOP WMNS AIR JORDAN HIGH ZIP SNEAKERS BELOW
SHOP WMNS AIR JORDAN 1 SEASON OF HER SNEAKERS BELOW
SHOP WMNS AIR JORDAN 1 STYLES BELOW
What are some of your favorite styles from the Jumpman? Do you think these remastered silhouettes are on the right track for what WE want or need? Sound off and drop us a message on Instagram to spark the conversation that we need to keep going.