Breast Cancer Awareness month kicks off October 1 and Adidas is raising awareness in the best way. The brand with the three stripes created an UltraBOOST 4.0 for you to show your support in the fight against breast cancer. Adidas has shown us that the brand has no problem bringing good initiatives to our attention. It’s partnered quite a few times with Parley, working to preserve the world’s oceans. I love when brands take a stand for things and this release is super important.

This ‘Awareness’ UltraBOOST is not only for a good cause but looks amazing as well. The signature Primeknit upper is covered in a black and white that reminds me of the crowd favorite, ‘Cookies and Cream’ UltraBOOST, that released earlier this year. Boasting a tonal cage and black BOOST midsole, the sneaker points all the attention to that speckled upper and 'Shock Pink' UltraBOOST branding. The shoe is finished with a pink ribbon on the heel, black and white laces and a white Continental rubber outsole. Take a look at this gorgeous awareness model below!