Brands are constantly working behind the scenes to push the needle when it comes to aesthetics and functionality. Through innovative technology and a continuing focus on design improvement, Nike concentrates on the Zoom series. The latest Nike Zoom Fly 3 gets a makeover on the outside, as well as the inside.

The focus of the Zoom series is FAST. Let's start with the upper on the Zoom Fly 3 dipped in a neon 'Phanton Glow' hue. The updated transparent upper with long black Swoosh branding, is dressed in a lightweight material that boasts a customizable fit that can easily adjust given the lacing system. Along with Nike React technology that supports responsiveness and provides the right cushioning, the midsole also includes a carbon fiber plate that creates a driving force which pushes you forward with each step.

This is said to be one of Nike's most efficient sneakers when it comes to running. Not only is the focus on style and function, it also wants to minimize any injuries while offering maximum support for your feet. NikePlus members are said to have access on June 27th, while the global release for the Zoom Fly 3 will happen on July 8th.