Cop or Can: Nike Joyride Optik in "Pure Platinum"

Image: Maha Amsterdam

The Swoosh takes the aesthetics of tech to an all new level with the latest WMNS Joyride silhouette. This sneaker is all about a versatile way to reach maximum comfort levels. The Joyride technology released this summer and is made up of tiny TPE beads. The beads (that are a rubber and plastic blend) are encapsulated in the cushioning units within the sole of the pair. The sell is comfort, specifically for the ladies who are movers and shakers.

This iteration of the Nike Joyride Optik has a sleek upper with a clean colorway of “Pure Platinum”, which also includes various shades of grey. The sneaker is sans laces, but includes a zip closure with a contrasting orange hang tag for character. The semi-translucent sole houses the TPE beads boasting the Joyride technology in every stride.

We found this colorway across the waters and believe it is not only new tech for us to try out, but is a casual pair that we can rock as a lifestyle shoe. You can SHOP THE SNEAKS below for about $199 USD (note: there may be additional international shipping costs).

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