As a woman within the sneaker space, sneakers designed by women are always exciting. It’s no wonder that when the New Balance 327 hit the scene it was an instant success. It combined the best of retro design with contemporary detailing. Now, the Boston-based brand has released the popular silhouette in a new colorway just in time for summer. 

The WMNS New Balance 327 ‘Black/Dark Violet’ combines the best in modern design with heritage running style. This 327’s upper is composed of premium synthetic, microfiber, and nylon materials as an ode to the iconic 70s silhouette and provides both a durable and sporty style. Violet, lime green, teal, and coral break up the shoes otherwise black upper. A gray oversized ‘N’ logo branding adds a touch of bold style and finishes off this shoe’s overall bright look. Check out the snaps below for a closer look. 

WHERE CAN I PURCHASE THE WMNS NEW BALANCE 327 ‘BLACK/DARK VIOLET’?

If you haven’t gotten your hands on a pair of 327’s, here is your chance. The WMNS New Balance 327 ‘Black/Dark Violet’ is available now for about $90 USD. Yes, that’s right: Under $100 USD. To scope up your pair, click on our SHOP THE SNEAKS button below and be sure to check out our other NB picks via our shopping slider below. 

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