Social Status x Nike Dunk 'Free Lunch' | Release Info

Image: Social Status/The Whitaker Group

Image: Social Status/The Whitaker Group

Original Post Date: July 29th, 2021

We are big fans of the sneaker collaborations that The Whitaker Group has been serving. Outside of the hottest silhouettes, James Whitner and The Whitaker Group, is really connected to community. What’s even more essential is that they are curating the stories that matter through the sneakers we love. Case and point - the A Ma Maniere x Air Jordan 3 was one of the most coveted pairs this year and spoke to the strength of women. We recently highlighted one of their community leaders and she gave us an inside look to how the mission is more than just cool sneakers. Honestly, we stan.

The Whitaker Group is back with another hot release powered by their store Social Status and the Swoosh. The Social Status x Nike ‘Free Lunch’ Dunks carry design elements that resonate on all sides. Y’all remember the free lunch program? Deep in the hot summers, many kids in underserved communities relied on the free lunch program. Two Nike Dunk colorways will release and feature complimentary colorblocking. Utilizing mixed materials, the Nike Dunk playful colorways sit against velvet and corduroy detailing.

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WHERE CAN WE BUY THE SOCIAL STATUS x NIKE DUNK ‘FREE LUNCH’?

We can look forward to this release in the fall szn of 2021. Each colorway will be releasing via Social Status online and in-store. Did this pair make it onto your 2021 wish list?

UPDATE: 8/17/2021

Social Status has officially released the “Free Lunch” short film, kicking off the campaign for their upcoming collaborative “Free Lunch” Dunks with NIKE. Through dynamic visuals and engaging narration, the setting and inspiration for the Social Status x NIKE “Free Lunch” Dunks is relayed through authentic storytelling grounded in the scenes and realities of countless underserved communities.

Directed by the Turner Brothers, Julien and Justen Turner, the short film serves as a window into life in any housing project across America and the impact of the summertime Free Lunch program - the friendships, relationships and interactions that form rich experiences. Watch it now below.

With the short film setting the stage, the Social Status x NIKE “Free Lunch” Dunks are the latest of the retailer’s coveted collaborations with NIKE but their first coming in both Adult and Kids sizing.

The Social Status x NIKE “Free Lunch” Dunks will release on 9.4 for the “Chocolate Milk” colorway and 9.18 for the “Strawberry Milk” colorway, available in-store and online from Social Status. The footwear is priced at $130 for Adult Sizing, $80 for Preschool sizing and $70 for Toddler sizing.

UPDATE:

For the “Chocolate Milk” colorway - a note from The Whitaker Group below.

Beginning on 8.30 and ending on 9.2, consumers will be able to set an online appointment on either the Social Status, A Ma Maniére, APB or Prosper websites for an in-store government ID and size entry confirmation check at their selected local store. This approach will ensure local consumers from the communities served by the Whitaker Group retail banners are prioritized and given a fair opportunity to access the highly-coveted collaboration. No walk-ins will be permitted and appointments must be set on the website to validate the entry, limited to one per confirmed identity, size and appointment.

THIS RELEASE HAS BEEN PUSHED BACK TO SEPTEMBER 10TH AT 11AM EST EXCLUSIVELY ON SOCIALSTATUSPGH.COM, WITH PAIRS AVAILABLE FOR PURCHASE WHILE SUPPLIES LAST. LOCAL IN-STORE RAFFLE ENTRIES ARE AND REMAIN VALID.

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Previous Update:

For the “Strawberry Milk” colorway - a note from The Whitaker Group below.

In response to overwhelming demand, the LOCAL IN-STORE RAFFLE ENTRY for the Social Status x NIKE “Free Lunch” Dunks in the “Strawberry Milk” colorway will be extended and continue to take place from 9.20 until 9.22 to ensure all have an opportunity to enter.

From 9.20 through 9.22 we will continue to host Local In-Store Raffle sign-ups, prioritizing our local consumers. You will be able to enter the draw by setting an appointment on our Social Status website for an IN-STORE GOVERNMENT ID AND SIZE ENTRY CONFIRMATION CHECK at your selected local store in one of our cities.

Appointments MUST be set via the website, entries are limited to 1 per person and you must follow Social Status on Twitter and Instagram.  If you attended the premieres of the “FREE LUNCH” short film, you have been automatically entered into this raffle. No walk-ins will be allowed and confirmed entries do not guarantee access to a shoe.  

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UPDATE:

October 7th via Social Status:

Social Status has announced that the official launch of the highly anticipated “Strawberry Milk” colorway of their “Free Lunch” Dunks collaboration with NIKE will take place on 10.15 via socialstatuspgh.com. Local In-Store Raffle entries are and will remain valid, and winners will be notified before launch.

You can SHOP THE SNEAKS below on 10/15 at 11AM EST for $130 USD adult sizing, $80 USD in preschool sizing, and $70 USD in toddler sizing.

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