LatinX Heritage month is reaching its halfway point but that doesn’t mean we’re done celebrating. This month has reminded us of what makes LatinX culture so great and has served as a reminder of the work that still needs to be done. As part of the celebration Nike has released its annual sneaker that focuses on the importance of the family unit in LatinX culture and celebrates the power of community through heritage silhouettes.

If you’re LatinX, you can probably recall futbol taking over the television in your house during the weekend. I know I do and this sneaker honors just that. The Nike Air Max 90 ‘Familia’ celebrates the diversity and spirit of Latin America. Inspired by colorful '90s goalkeeper jerseys, the patterned upper of this Air Max 90 is made of randomly die-cut panels from a 100% recycled polyester graphic, making every pair unique. With ten different colors all wildly combining, "Familia" is bold and unabashed, paying homage to Nike Football's most innovative and disruptive designs of that era. Check out the images below for a closer look. 

LatinX culture is vibrant, rich and full of history and there is no silhouette better equipped to demonstrate that than the Air Max 90. The Nike Air Max 90 ‘Familia’ will be dropping on 9/29 via the SNKRS app for $130 USD. Little kid and toddler sizing will also be available for $90 and $75 USD, respectively. If you’re looking to cop on release day you can enter the raffle via our SHOP THE SNEAKS button below. You can also shop additional Air Max picks via the slider below.

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