A release for a significant purpose. Whenever an A Ma Maniére release hits the sneaker streets, everyone pays attention. This time around, the luxury streetwear apparel and footwear brand is making a statement around the importance of our youth being the catalysts for change. For their next Jordan collaboration, the AJ4 “Violet Ore” is “inspired by the Black and Brown leaders changing the world from the heart of their community with purpose, passion and vision.”

In a official press release for the A Ma Maniére x Air Jordan 4, The Whitacker Group used this release to shine a light on the importance of voting in the crucial November 8, 2022 election as a call to action to “USE YOUR VOICE, USE YOUR VOTE.” Along with this important message of voting, the highly coveted AMM x AJ4 would only be available in two ways: fans were able to submit a video before November 8th at 8PM using the #myvoiceholdspower hashtag to share a video speaking to the issues affecting you and your community amid the run-up to the 2022 US Midterm Elections, and participate in the  official online launch on November 17th at 11AM EST on the A Ma Maniére website. All winners from the video submission draw have been picked and notified, and there will be no local in-store raffle, general raffle, or discord member only draw for this release. 

The A Ma Maniére x Air Jordan 4 continues the brand’s mission of Classic, Timeless, Luxury with a Mauve premium leather upper, a quilted interior collar and lining, and a polished, one-of-a-kind silver A Ma Maniére-branded button on the side. The silhouette also features text on the backside of the heel tab that reads “It’s not about the shoes” (left), “It’s about where you’re going” (right). Launching in Adult sizing with available sizes ranging from Men’s 4/Women’s 5.5 to Men’s 15/Women’s 16.5, and will be retailed at $225. Click the shop the sneaks button below to get your pair on release day.