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New Balance 990v4 | Available Now

Image: New Balance

New Balance is known for its quality and comfortable footwear. Lately, and with the right collaborations, New Balance has been catapulted to the front of the sneaker headlines. From JFG to Salehe, bold silhouettes have caught our attention - but New Balance sneakers aren’t new to the game. The popular 990 series first made its way to the shelves in the 80s. Given its mass appeal, the 990 continues to make waves and this next pair is a sleeper we had to share.

The New Balance 990v4 features a rich plum colorway covering an upper constructed with hairy suede with mesh detailing. To support comfort in every step, the ENCAP midsole cushioning provides the right technology. This 990v4 is part of the Made in USA line, where the domestic value of the sneaker hits around 70%. Check out more snaps below.

WHERE CAN WE BUY THE NEW BALANCE 990?

We are still pretty shocked this gem is still available. Don’t sleep and cop your pair via our SHOP THE SNEAKS button below. You can throw this unisex 990v4 in your e-cart for about $210 USD. This is definitely a pair that can easily transition between seasons. Cop and flourish!

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