Images: Vans

In honor of breast cancer awareness month, Vans will release a collection designed to not only educate youth on checking their breasts and early detection but to showcase the beauty and strength of those impacted or touched by breast cancer. This collection will be available starting on Cotober 1 with at least $200,000USD fo the processed from the collection will be benefit UK based breast cancer awarness charity, CoppaFeel!

“For our charity, this collaboration with Vans is a dream come true,'' says Kris Hallenga, founder of CoppaFeel!. “We are thrilled for the opportunity to spread our message across Vans’ audience, as this partnership will allow us to tell more people why checking their boobs is so important, and in return, save lives. CoppaFeel! exists to stamp out the late detection of breast cancer by educating everyone - girls, boys and non-binary pals about their boobs and encourage them to get anything abnormal checked out.”

This collection is centered around breasts. The simple hand drawn ladies of all shapes, colors and sizes showcase the mass reach of breast cancer uniting them through the power of self-checking. There's even a positive affirmation attached to the collection stating, "You Got This."nFinally, designers took Vans’ iconic Checkerboard pattern updating it with nudes of all colors to celebrate the strength of everyone who has been diagnosed or is impacted by breast cancer.

We love to see that Vans took into consideration making all the graphics and illustrations to promote inclusion, representation and of course empowerment! Boobies in all shapes, colors and sizes. “The illustration style uses simple shapes and minimal linework to highlight the bold use of color and the unity of interlocking figures. Breast Cancer is a disease that affects everyone regardless of their race or status, and we wanted the women in the illustrations to reflect this reality,” says Diandre Fuentes, Vans Footwear designer. “By partnering with CoppaFeel!, we can not only showcase the beauty of the women who have breast cancer but provide education to break the taboos of early cancer detection and encourage consumers to check themselves and advocate for their health needs.”