Victoria Beckham x Reebok Team Up For 2018
The Reebok brand has had a concentration on making strides when it comes to the inclusion of women within their product line. One thing Reebok is doing is adding powerful women to the roster that believe if we champion the next lady, we can empower each other to be the best version of ourselves. All of this comes from a place of confidence and strength. Earlier this year, CNK Daily had a chance to vibe and bring Chickspiration to the table during our Reebok Influencer Dinner.
One woman that embodies characteristics of strength and confidence is Victoria Beckham. You may know her as fashionista, designer, and an iconic part of our childhood (Spice Girls!). Reebok has teamed up with Victoria B. to create the Reebok x Victoria Beckham collection. This new line will be under the Reebok Innovation Collective umbrella which has a concentration on fashion forward + technology within it's footwear and apparel.
"As a brand, we look to partner with not just influential women, but women who want to truly change the world," said Reebok's Corinna Werkle, Senior Vice President of Women's Initiatives at Reebok in a press statement. "There's no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves."
Get ready as Victoria brings her popular looks into the sportswear brand with the intention of creating pieces that inspire women to embrace themselves and share individualism through fashion. Reebok and Victoria Beckham both share these passions for uplifting the ladies and want us all to feel powerful by being who we are, authentically and unapologetically.
I am definitely feelin' the idea for these two powerhouses to come together to rep for the female consumer. What are your thoughts? Be on the lookout for this collection to drop late 2018. We will keep you in the know and don't miss out on our updates via CNK Newsletter. Click the box below to join!