Images: Nike Sportswear

This month is a special one - Black History Month. While we truly believe that all #blackexcellence should be celebrated daily, some brands are making it a point to push powerful messages through campaigns this month. Nike Sportswear has debuted their 2020 Black History Month Collection, and it is all about connecting the dots of legacy to empower the younger generation. By celebrating a collective of global leaders in sports and culture, the Swoosh emphasizes the mantra of “Until We All Win”.

The capsule collection leans into creatives and athletes that believe in the pursuit of happiness, by never giving up and specifically sharing black stories to reach the world. We are watching these men and women rise, while being inspired through sneakHER style.

The footwear is just as important as the apparel and Nike’s BHM sneakers are rooted in bold colors and reimagined classics. The Converse Chuck Taylor takes on a brand new canvas accentuating a patch aesthetic with BHM branding throughout. You can SHOP THE SNEAKS below on 2/19 for $75 USD

The Nike Air Force 1 will always be a timeless pair. The AF1 BHM iteration is all about creativity and the common threads that tie us together as a community. Utilizing vibrant tones on a black leather upper, the sneaker features loose threads and a mirrored panel on the toebox. All details represent the messaging of the BHM Collection. You can SHOP THE SNEAKS below on 2/19 for $130 USD.

The Nike Air Max 95 has been integral in sneaker culture through a number of decades. We can attest that the AM95 became a badge of honor when it came to sneaker style. This pair holds a deeper message of stories beneath the surface. The upper panels are adorned with vibrant hues and mixed materials. The AM95 BHM also features peel away material near the toebox and heel. You can SHOP THE SNEAKS below on 2/19 for $180 USD.

The Converse Pro Leather holds it’s place in our rich sneaker culture, first made famous on the hardwood by Dr. J. As part of the BHM Collection, the Pro Leather features an earthy tone of mixed materials and cool contrasting laces. You can SHOP THE SNEAKS below on 2/19 for $95 USD.

Via NIKE:

Leveraging the power of sport as a unifying force, Nike is helping kids reach their greatest potential by creating an equal playing field through community investment. For Black History Month, Nike is recognizing 20 U.S.-based nonprofits that offer play and sport programs, and support education and career development, with a total of $500,000 in grants.

With community on the forefront, this Black History Month campaign aims to represent the past, present, and future. Get ready to shop and support on February 19th.