SneakHER Style: Jordan Brand Creates A Modern Apparel Story
Image: Jordan Brand
We asked. Jumpman delivered. As simple as that sounds, we believe the products that have come out of the Jordan WMNS creative lab have been everything and more. As female consumers, we lean into pieces that provide functional wear with an emphasis on versatility - AKA styling up or down. From the 23 Engineered releases to the WMNS Flight Utility Collection, the ethos of the Jordan woman shines through. A fearless style built with empowering flight - a huge part of the Jordan legacy as a whole.
Jordan Brand is back with three key capsules that speak to a Modern apparel story. We have all pivoted to a different environment with many of us working and/or creating from home. In this new space, it’s just as important to transition our wardrobes to fit suit. Not only do the Modern apparel stories speak to the innovative styling and premium materials, they hit the mark with what we need to look fly. We need pieces that will carry out the legacy of a brand we love, while supporting that style plays a big factor in how we wear our sneakers and express ourselves as women.
CITY UTILITY
The City Utility Collection was unveiled with mixed lightweight materials and utilitarian designs. We can see the ladies mixing and matching pieces for comfort with ease while looking good for that Zoom meeting. It pushes the boundaries of future-forward sportswear while keeping the confident attitude we possess as women. The City Utility Collection will be available this week on July 24th.
“These new collections offer utilitarian performance infused with a basketball soul, and created through a refined articulation of classic basketball design lines.”
ESSENTIALS
Every woman needs essential pieces in their closet. The Essentials Collection for women is built with comfortable style in mind. The capsule pays homage to the iconic 80s Jordan silhouettes while adding an element of everyday wear boasting all-day versatility. The Essentials Collection will be available August 20th.
23 ENGINEERED
The 23 Engineered Collection is back with premium materials for unisex styling. We love what the ladies have been serving with a variety of sneakHER style looks bringing out the street utility vibes through the collection’s technical detailing. The sell for these was that you could transition these pieces anywhere and we love options. The 23 Engineered Collection is available now via our shopping button below.
All styles hit the target for us and provide a variety of ways we can incorporate these collections into our every day lifestyles. From the innovative crafting to a basic staple piece, there is something for every sneakHER lover to enjoy. What we continue to love about these fall-ready capsules are that they take cues from the past (especially growing up as an 80s baby) and marry them into the present.
We want to see what you’re rockin’ and throwing into the e-cart today. Tag us on Instagram using #CNKDaily and #SneakHERStyle. Cop and flourish!
SHOP MORE AIR JORDAN STYLES BELOW
