SneakHER Style: Foot Locker x Viva La Bonita
Foot Locker and their subsidiaries have been paying particular to the ladies recently. Through their annual Women Win Week and their women-exclusive drops, the Foot Locker family has begun to give us the representation that we have been seeking in the sneaker community. Foot Locker recently tapped Latina-owned brand Viva La Bonita for an exclusive lineup of apparel and accessories.
Viva La Bonita is Rachel Gomez’s lifestyle and apparel brand that is inspired by the mujeres (women) who are fearless and is centered around messages of empowerment and pursuing your dreams. The brand offers dope pieces from tees and sweat pants to everyday accessories such as bucket hats and tote bags and even jewelry. Their debut in Foot Locker stores begins in their new storefront in Compton, California. The Foot Locker Compton Community Store aims to give local brands, such as Viva La Bonita, a platform for their creativity and narrative. It serves as a space for these brands to not only share their story but to also connect with their local consumers. Scroll through the snaps below for a closer look at the exclusive Viva La Bonita x Foot Locker collection.
These Foot Locker x Viva La Bonita pieces are exclusive to the Foot Locker Compton Community Store and can only be purchased in-store. Only time will tell if the collaboration will expand into other Foot Locker stores or to their online store. In the mean time, you can shop other Viva La Bonita pieces via our SHOP THE STYLE button below and keep up with the brand on Instagram to get previews of their upcoming collections.