Melody Ehsani Gears Up To Launch Collection With Foot Locker
Melody Ehsani / Foot Locker
We have all been waiting for this moment. While Melody Ehsani is no newbie in the streetwear space, the world of sneakHER style has been anticipating the first capsule collaboration with Foot Locker. With the announcement of her role as Creative Director of Foot Locker’s WMNS business, we knew that the flood gates of female empowerment were going to shower us and WE STAN. Melody will lead several collections with Foot Locker, with the first one largely inspired by her love of basketball and human connection.
So why is this collection important to us? Melody has always played an integral role in empowering women through self-expression. Through her signature brand ME., she has built an empire through authentic messaging. We have all collected her jewelry, apparel, and other accessories at some point in time. Her collections inspire us to be ourselves, regardless of how unique or bold it may seem.
“Our focus is always about elevating consciousness and cultivating empowerment. ”
The latest Melody Ehsani x Foot Locker Collection will focus on pieces that not only pay tribute to basketball, but also a storyboard through nature. The colorful patterns are reflective of how we vibe with the environment and different temperature variables. The majority of the capsule is unisex, with the exception of sports bra and biker shorts. There will be a diverse mix of pieces which include a “Ball Vision” tee, short sets, socks, fleece crew, and organza tracksuit. The sizing will range from XS-2X and expect price tags up to $80 USD depending on item. We can expect this to hit stores officially on June 10th, 2021.
In anticipation of the release, Melody x Foot Locker will be hosting the ‘No More Next’ virtual festival on June 5th, 2021. The platform will create an engaging space with the audience and help identify where ME. sets up her pop-up shops giving us opportunities to cop the collection (WE VOTE THE SOUTH). Check out more of what’s to come with more inspiring conversation and Q&A. It’s time to get inspired to create the table, and not just pull up a seat!
