Beyoncé Debuts Ivy Park Rodeo Collection | First Look
Image: Ivy Park
Beyonce is back with a fourth installment of the adidas x Ivy Park Collection. You may consider us slightly bias (some of us are from Houston), but Queen Bey is back with a banger. It’s the intentional focus on storytelling that draws us into her Ivy Park Rodeo Collection. If you happen to be from Houston, Texas then you can understand the grand scale of the rodeo each year. Beyonce takes to the design lab to highlight the long legacy of Black cowgirls and cowboys. The beauty of Black culture is also found in the American rodeo, and the Ivy Park Rodeo Collection pays homage. Not only is this a bold spin on apparel, but Bey brought a few familiar faces out for the campaign teasers (notably some new hometown heroes with rapper Monaleo and Tobe Nwigwe).
The adidas x Ivy Park Rodeo Collection is quite extensive with a 58-piece capsule. Some of the apparel features bucket hats and tracksuits alongside denim bodysuits and chaps. Pieces laced with The Three Stripe branding will come in inclusive sizing, mirroring previous collections. Bey has a flare for adding the right inspiration elements into apparel, and we are excited to see the full line of reimagined streetwear + athleisure. The Ivy Park Rodeo Collection will also serve up two sneaker silhouettes - an Ultraboost and Forum Mid. Check out some of teaser images below.
WHERE CAN WE BUY IVY PARK RODEO?
The Ivy Park Rodeo Collection is right around the corner. With price tags ranging from $25 USD to $200 USD for apparel/accessories and $140 USD to $200 USD for sneakers, you can get your hands on the collection slated for a 8/19 release date. Don’t sleep on this cool capsule that has something for everyone. SHOP THE COLLECTION next week via our button below!