Women are a lot like wildflowers. We continue to thrive and prosper despite all of the obstacles and doubts we face. Being in an industry where we are faced with immense misogyny and we continue to propel our community forward. We persevere and come out better on the other side and that deserves to be celebrated. Puma has teamed up with iconic design house and department store Liberty of London to celebrate just that: strong women. 

The Puma x Liberty Collection combines the best of both worlds and brings together luxe details and Puma’s streetwear aesthetic. If you aren’t familiar with Liberty of London they are known for their unique prints and exquisite craftsmanship and have been paving the way for high-end fashion and luxury homeware since 1875. The bespoke Liberty print that decorates this collaboration features a graphic yet intricate scenic vista Inspired by a variety of Toile de Jouy patterns and Asian style landscapes discovered in the Liberty archive. Titled ‘Wild Garden,’ the print was hand painted by Liberty’s in-house team of artists in London and features a wide range of jewel-toned flora & fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and even a Liberty puma.

The collection is comprised of 5 sneaker silhouettes - the Wild Rider, Basket, Cruise Rider, Suede Mayu, and for training, the Forever XT - that are embroidered and are adorned in vibrant colors to add a bold and feminine touch to each iteration.The apparel items expand beyond Puma’s classic silhouettes and include unique pieces like a reversible kimono, a flowy floral dress, and a performance leotard. The accessories offer a subtle touch of floral for any look with a cap, shopping bag, and mini purse options. Check out the images below for a closer look at the entire collection and get into all of the floral vibes. 

WHEN IS THE PUMA X LIBERTY OF LONDON COLLECTION RELEASING?

As if this collection wasn’t already winning us over, The collection lookbook and campaign images were shot on an all-female crew and profiles bold and confident women from across a variety of fields to celebrate their success, each in their own unique look. A collection that truly celebrates women is always a winner in our books. The Puma x Liberty Collection is set to drop on 9/18 via Puma.com, Puma stores and select retailers including the iconic Liberty store on London’s Regent Street. You can SHOP THE COLLECTION via our shopping button below on release day. Be sure to also browse our other Puma picks down below while we wait for a release. 

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