We often times talk about the difficulty in finding sneakers that come in an extensive size range to fit all women but issues surrounding sizing isn’t exclusive to footwear. We don't know about you but struggling to find the right jean size isn’t the only thing we're having a hard time finding in our size. Although sizing issues within footwear and clothing have been noted more and more, there is still so much work to be done. Leave it to adidas, a brand focused on the technical side of sneakers and apparel and inclusivity, to bring us a solution to a problem that the ladies are all too familiar with.

We all know that finding a bra that fits right is a challenge in of itself. However finding a sports bra that provides not only the proper fit and support while still being comfortable enough to work out it isn't even bigger challenge. In fact approximately 23.5 million women have skipped a workout altogether because of a lack of confidence in their sports bra working properly or being comfortable. In addition, global studies show that 90% of women have been reported to be wearing the wrong size sports bra. Adidas took this as an opportunity to give the market exactly what they have been missing: an extensive line of sports bras to fit a variety of shapes, sizes and needs. With the help of a female lead design team (because duh), the sports bra game has been undoubtedly changed forever.

You have probably seen images of the Adidas Sports Bra Collection circulating Instagram. One image in particular created a shockwave across the Internet and may have been a little controversial for some. One thing is for sure is that it caught your attention and that's exactly what I needed to do. It's showcased that no two women are shaped the same, each woman Is different and these differences are what make us beautiful. Using the latest material and design innovations, the latest range of sports bras consists of 43 new styles across 18 product franchises. The latest designs offer support for a variety of activities such as everyday bras designed for lounging and gentle movement, studio bras for things like yoga and pilates and other low to mid intensity activity, and train bras designed to provide enhance support during HITT classes and more intense sports training. Some of the new designs include the Core Flow Luxe studio Medium Support Bra, the Power Impact Luxe Training Medium Support Bra, and the Fast Impact Luxe Run High Support Bra. All of the bras come in a variety of colors, sizes and price points. In addition, if for any reason you aren’t completely satisfied with your bra purchase adidas will offer you a free return or exchange within 30 days of purchase so that you can test out your new bra with zero hesitation. This is truly support designed by us, for everyone of us. Check out the images below for a look at the inclusive campaign.

WHERE CAN I PURCHASE THE NEW ADIDAS SPORTS BRA COLLECTION?

The Adidas Sports Bra Collection is available now via adidas.com with prices ranging from $30 to $90 USD. With so many options to choose from, there is sure to be a bra for you. How do you feel about the new campaign? Personally, we can’t wait to see the chain reaction is creates within the industry. You can browse the new range via our SHOP THE COLLECTION button below.

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