We don’t just connect to products, we connect to authenticity. If there is one woman who exudes empowerment through unique storytelling, it’s Beth Birkett (AKA Bephie). She has the eye for keeping it real AF, and using elements of our shared culture to celebrate individuality. Using the threads of her own experiences, she has engineered a collaboration that we have been anticipating since we got the word. The Bephie’s Beauty Supply x Jordan Brand collaboration. WHEW. She doesn’t miss and draws us close with her natural ability to see us through her products and community building.

In Bephie’s own words the collection draws inspiration from her favorite colors and Caribbean roots. Not only does her collection feature a beautiful iteration of the Air Jordan 7, but includes a FYE variety of apparel to compliment the sneaker style. The apparel includes something for everyone. From shirts with graphics powered by artist Whitney Jeffries to an assortment of tops, pants, hoodies, skirts, dresses, and beyond.

Check out more visuals from Bephie’s beautiful collection. What pieces stand out to you? With breathable mesh detailing and a versatile color palette, we can predict the capsule transitioning us from the Hot Girl Summer in Texas straight to the fall season.

If there’s one thing we need in a collection, it’s options that will carry us through all parts of our day/night in style. The visuals are all about empowerment through creative expression. Many ways that we express ourselves are through our style and own heritage story. We also noticed a few familiar faces within the look book (Hey Sophia!!!)

WHERE CAN WE BUY THE BEPHIE’S BEAUTY SUPPLY X Jordan Brand COLLECTION?

This special capsule will hit the Bephie’s Beauty Supply website on 8/25/2022. Get ready for the Air Jordan 7 with a starting retail price tag of $210 USD, and full family sizing. The apparel will also hit the e-shelves simultaneously. We can expect to see a near future release on the SNKRS app as well. Stay tuned and SHOP THE COLLECTION below on Bephie’s release date.

IN CASED YOU MISSED IT, CHECK OUT THE DETAILED LOOK OF BEPHIE’S SNEAKER COLLAB THE JUMPMAN..