Jordan Brand Vibes With the L.A. Women's Collective
Social media has served as a vehicle for creative expression, but also a catalyst for impactful change around the globe. Many of us are bonded by common threads and ultimately want to use our voices (and digital real estate) to be difference makers while empowering others to do the same. Jordan Brand has put a major focus on creating community, and with it’s massive following, we love that they are highlighting women in different areas who are doing the same. Streetwear meets service.
The Air Jordan blog took to the streets of Los Angeles to profile four women who are not only connected to sneakers, but empowering others by their acts of service. Not to mention, we had a true fan girl moment when we noticed some familiar faces in the L.A. Women’s Collective. Authenticity is at the root of true community and these special women inspire us all to be the change we want to see in the world.
Check out some of our favorite interview excerpts below. Did we mention they do it in style, wearing pieces from the Jordan WMNS Future Primal Capsule and Flight Essentials Collection? Keep scrolling.
“To me, community is just another word to describe this collective ecosystem that we are all part of. It really represents the unity in which we all coexist. It can look so different depending on who you’re talking to. It can be localized or worldwide, but at the end of the day, it really is about those common threads that link us together.”
“Community is all about thinking beyond yourself and asking, “What is the greater good for everyone around me?” In order to have a flourishing community, you need to be active and get to know those around you. Don’t be afraid to interact with people and get to know them, even if it’s outside of your comfort level.”
“I feel it’s my duty to serve the L.A. community, just getting out there, being proactive and relating to people, so I can understand what’s going on. There’s a lot going on, especially during these times. If I have the resources, and if I can be a point of contact, then I’ll do whatever I can.”
“To me, community means family, love, wisdom and safe space. You have to put action to your words, to show up even when it isn’t popular. Before I became a marketing specialist, I was a teacher. From that, I learned that the return of doing something good outweighs everything. Being essential means being a resource to efficiently help your community.”
Catch more of the full article, written by Sydney Gore, below. The ladies discussed the connection to sneakers and streetwear, living in the City of Angels, and their passion to give back to their communities through various initiatives.