Images: Nike

The new collection by Nike and Matthew M. Williams (MMW) gives a human touch to date-driven, purpose-led training shirts, trousers, and accessories for both men and women. The collection takes from data to create practical clothing ideal for training.

In the article William speaks on the tech used to design the collection, “What computational design and computer data can offer is really the future of design,” affirms Williams. “It allows us to see things or take things further than we might otherwise. It helps to create a different perspective that we can build around. Working in tandem — with data and emotion — is super interesting.”

What is interesting as well is one of the accessories in the collection, which is a towel. If you are interested in seeing more of this collection you’ll have to wait till July 12th when it is released in-stores and online.