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Premiumgoods. drops a WMNS Houston Hoodie | Available Now

Images; Premiumgoods.

When we think of Premiumgoods. we think of one word. STAPLE. The sneaker store has been around for 18 years and is owned by one of the flyest Black women we know - Jennifer Ford. As part of the Premiumgoods. ethos, creating community holds close to home for the brand. Aside from the footwear we love, PG has always served the Houston streets with popular streetwear that is simple in nature. REP YO CITY. The apparel collections with Houston emblazoned across the chest sits as a reminder that the South does have something to say. One of our favorite drops in previous years was the neighborhood shirts that really gave us the opportunity to show pride in our roots (Third Ward stand up!)

Premiumgoods. is back with a women’s exclusive hoodie capsule that is perfect for the elements and the ‘cozy house vibes’ that have been our backdrop a bit more these last two years. The Premiumgoods. WMNS Houston Hoodie comes in a pretty Pistachio tone with a distressed ‘HOUSTON’ across the front in Sand. The fit is true to size, and you can always size up for a more oversized feel. The signature PG logo sits on the wrist of the hoodie.

WHERE CAN WE BUY THE Premiumgoods. WMNS Hoodie?

This gem is available now through the Premiumgoods. website, and has a price tag of $75 USD. What are you pairing with this sneakHER style staple? Click our SHOP THE STYLE button below to purchase.

WAIT. THERE’S MORE…

Premiumgoods. knew that the ladies wanted options. Their secondary colorway features a ‘burro + redrock’ color scheme. We are fans of the earth tones taking us through seasons and adding more arsenal to our functional looks for day and night. Click the SHOP THE STYLE button below to add this color to your cart for the same $75 USD price tag.

IN CASE YOU MISSED IT, CHECK OUT OUR INTERVIEW WITH PREMIUMGOODS. OWNER JENNIFER FORD…