Back in early September, designer Kerby Jean-Raymond put out a call to the Pyer Moss community, an open call of sorts, to bring the channel the spirit of Pyer Moss through a variety of faces, faces that are also a representation of the richness and variety that is Blackness. Kerby is no stranger to collaboration, having already worked with fellow artists and Reebok for timeless collections and greater-than-life runway shows. “‘Open Studio’ is our way of having our audience help create this art project I like to call Pyer Moss,” says the designer. “It’s been a long, hard year and it was important for us to find a way to reconnect and reunite.”

The photographs, by Micaiah Carter, show what the brand calls “The luxury of Black Liberation.” The collection focuses on the contributions of Sister Rosetta Tharpe, the Black woman who invented Rock ‘N’ Roll, and uses artwork by artist Richard Phillips to commemorate Tharpe’s life. “I am so grateful to the models, stylist, photographers, set designers, designers and glam teams who helped us conduct ‘Open Studio 2’ and for helping us create history, welcome to the family. I can’t say enough how much I appreciate your continued support and collaboration. These images will serve as our official Collection 3 campaign. We look forward to showing the results in the coming days,” says Kerby.

See the campaign imagery below.

Pyer Moss, Collection 3 - When does it release?

The collection releases in it’s entirety on Saturday, October 3, 2020 at 12:00 PM EST on PyerMoss.com. Tap the button below for instant access.

Campaign Credits:

Photography: Micaiah Carter
Creative Direction: Kerby Jean-Raymond
Styling: Sakinah Sela & Antoine Gregory

Hair Direction: Jawara
Hair Styling: Latisha Chong, Matt Benns, Mideyah Chong, Allie Jackson, Shamicka Williams, Roddi W. & Helena Moke
Makeup: Raisa Flowers
Set Design: Natalie Hoffman
Casting: Katherine Mateo
Moving Image: Alex Ashe
Artistic Direction: Anthony Konigbagbe
Production: Adbur Rahman