Fenty PUMA is Back!?

Images: PUMA

A Musician. A Business Mogul. A Mommy. Rihanna has always been an icon and this dates back to when she bursted on the music scene with a young island gyal fierceness. She has been able to keep us locked in through her evolution into fashion and beauty. The social media streets were buzzing this week as the ‘Forever Faster’ brand, PUMA, teased the return of Fenty. Honestly, we are here for it.

Almost a decade ago, Rihanna had joined the brand as Creative Director. From there, she served up sneakHERs that would fly off the shelves. Rih Rih had a unique way of breathing some fresh air into PUMA’s footwear (and apparel) spaces. Y’all remember them Creepers? 👀

So what’s on the horizon for the Fenty x PUMA return? If we had to guess, we would say that Rihanna is still serving up looks with a pregnancy glow. Meeting at the intersection of business savvy and style, this Pisces Queen will be in the lab creating some functional collections of footwear and apparel that give us options. Are you looking forward to the return?