Nike Teams Up The Armory Foundation To Empower Youth
Images: NIKE
Nike stays front and center when it involves community initiatives. With an intentional focus on sports programs and bridging accessibility, the latest partnership with The Armory Foundation was suited as a perfect union. The Armory is a well-known track & field facility serving the Washington Heights area that has a variety of programs for youth of all ages. While the iconic running complex has been the track & field epicenter for Olympic athletes, at their core, The Armory aims to empower and enhance the experiences for younger community.
With the new partnership announced over the weekend, the facility will be officially named The Nike Track & Field Center at The Armory. This dynamic duo will elevate the running game for so many and continue to celebrate the past and future miles that The Armory has been a hub for. That’s more than one million miles per year to be exact.
“Our partnership with The Armory Foundation underscores Nike’s deep commitment to ensuring that communities have access to running and opportunities to play and stay active.”
From the Nike press release, the celebrations continued with an event hosted at the new armory. Check out the big names in attendance below.
Marking the partnership, Nike and The Armory hosted an event, which featured panel discussions centered on community, coaching and mentorship, and inspiring the next generation. Speakers included Vanessa Garcia-Brito, VP of Nike North America Communications; Roderick Blaylock, VP of Nike NYC, Tim Ramirez, Senior Director of Nike North America Running, Rita Finkel and Jonathan Schindel, Co-President of the Armory, English Gardner and Marielle Hall, Team Nike Athletes, Josh Rowe, CEO, National Scholastic Athletics Foundation and Joe Holder, Global Nike Trainer.
The Co-Presidents of The Armory Foundation, Jonathan Schindel and Rita Finkel, were at the forefront of the announcement. It was imperative to emphasize how this partnership embodies purposeful alignment focused on community.
“Keeping kids physically, mentally, culturally, socially, and intellectually fit during their school years, and beyond, is paramount.”
Both Co-Presidents went on to say that preparedness and success beyond the classroom can be closely tied to instilling a love for movement and fun opportunities to thrive in that environment. That is what both powerhouse brands (The Armory and Nike) are all about.
So what’s coming up for The Nike Track & Field Center at The Armory? A pretty big deal is the Nike Indoor Nationals which is a marquee track event for high school athletes. With over 3500 top prep athletes anticipated to come out on March 10-12, the event will be hosted by NASF. Over the weekend the new facility also held an HBCU Showcase.
PRESENTING THE NEW Nike ZoomX Invincible Run Flyknit 3.
The final piece is the unveil of the new Nike running shoe - the ZoomX Invincible Run Flyknit 3. The pair boasts a design that is meant to support all those challenging ‘foot to pavement’ moments. With comfortability plus extra bounce, the Invincible Run Flyknit 3 will spring you forward in each stride. The construction also features thick ZoomX cushioning.
Other key design highlights include breathability zones, lightweight responsiveness, elevated foam for softer feels, and wider shape at the forefront. Check out more of the snaps below.
Stay tuned for more Nike News and this upcoming sneaker release.