Tobe Nwigwe Joins the Reebok Family
Image: Tobe Nwigwe / Reebok
There is a certain feeling of excitement when hometown heroes get their flowers IRL. Tobe Nwigwe has been a force lyrically, but he’s not new to the game. Hailing from the West side of Houston (SWAT stand up!), Tobe brings a wealth of creative energy and drive that is refreshing. He has always been on his grind to ‘make purpose popular’ and believes in the power of authenticity. The way that Tobe and his beautiful family have created a brand that is rooted in representation is something to admire.
With a growing resume of musician, actor, and fashion subject matter expert, it’s no surprise that a footwear brand has taken notice. The internet was buzzing with the news of Tobe’s collaboration with Reebok.
“I’m honored to partner with a brand like Reebok that represents so many iconic moments in culture and possesses timeless designs that have spanned generations.”
Outside of the obvious alignment and creative direction that Tobe can bring to Reebok, we are especially excited to see how collection comes to fruition. The musician has been known for this ‘Monu-MINT-al’ color palette and fly apparel. Houston’s own puts his heart and soul into his work while Reebok creates heritage with dope collabs that date back decades.
The co-branded footwear and apparel capsule is slated to release in the Fall of 2024 and will feature family style options and sizing.
WE ARE SO EXCITED! Stay tuned and check out the announcement video below.