Not only are brands like the Swoosh developing new technology elements to add to a more experiential retail experience, they are also coming up with important solutions to sizing issues. I remember as a young girl, my mom would have me stand up extra straight and step into that metal contraption that measured my foot. Remember those? Well, as we get older we understand that are feet have more dimension than just length and width. Also, different sneakers have different functions and comfort can range with design.

Nike Fit has developed a solution to support better sizing in their silhouettes, all through the app as a NikePlus member. Sounds cool, right? If you're like me, your sizing doesn't match typical sizing charts in all models. For example, we probably know to size down in [Air Force 1s]2** since they run a little bigger. The Nike Fit app allows you to scan your foot, and let the technology read you your size based on the shoe and foot composition.

The new sizing solution utilizes various technology, which includes algorithms, artificial intelligence, data science, and more. Once in the app, you will be able to select the Nike Fit option to scan your feet. To align with your correct size, Nike Fit measures the full scope of your feet to determine the sizing for that specific silhouette. The function will also be available in Nike retail stores, and if you are shopping for someone else you'll be able to scan their feet as well (in guest mode). As a parent, this comes in handy to ensure your kids are giving you the right answer to 'Does it fit OK?'

With Nike Fit using your smartphone camera to scan and identify the 'best size for you' fit, we can't help but think this is a game-changer. We all know that not every shoe equates to the cookie-cutter sizing chart. On the retail side of things, this will aid in efficiently reducing returns and providing data to the manufacturer of our favorite sneakHERs.