Meet the Star of the Jumpman Webcomic 'Marisole'
THE NEW KID ON THE BLOCK…
Sneaker culture has proven decade over decade that our favorite silhouettes are rooted in creating community. It may have been us watching the great Michael Jordan in the 90s rock the most coveted sneakers on the hardwood. Or while some of us were connecting through chat forums focused around sharing the latest releases - sneakers remain at the epicenter of culture jumpstarting community. Many attribute the origins of collecting kicks to the universal language of ‘cool’. They served as uniforms of confidence, creative expression, and conversation starters. Sneakers are undoubtedly timeless pieces of our childhood that have carried us through the intersections of sports, art, and pop culture.
With that same spirit of empowerment and a common thread for the love for kicks, SNKRS is introducing a special young woman who bridges the gap between the generational love of the Air Jordan 1. Marisol Mercedes Garcia (AKA Mari) hits the sneaker scene as the newest Jordan Brand family member.
Marisol is featured as the protagonist that walks in her purpose and connects us to the young sneaker stories we hold near and dear. In her new webcomic series “MariSole”, this Washington Heights NYC native takes us into her own journey of marking her footprint in a new school. We are excited to not only pass the baton and highlight our Gen Zers, but also take a trip down memory lane in some of our own experiences. One thing remains true - new school, same shoes.
DON’T MISS OUT ON THE NEXT AIR JORDAN 1…
That intersection of spring meets summer is here. If you were a fan of the Air Jordan 1 ‘Turbo Green’ colorway, then you’re probably swooning over this next iteration. It’s crazy to think that a sneaker has been at the epicenter of hype for over three decades, but the Air Jordan 1 is still gracing collections worldwide. While the pair has been redesigned in a variety of ways, one thing remains the same. It is the originator and was a true catalyst in the evolution of sneaker culture.
Next up is the Air Jordan 1 ‘Hyper Royal’. Playing with an almost vintage vibe aesthetic, this AJ1 features a muted blue tone. The suede overlays sit nicely on a clean white leather upper. Grey accents on the signature Swoosh and heel collar compliment the light blue construction. The look comes together on a white midsole and grey outsole. We are anticipating the lace swaps will really elevate the sneakHER style for this one.
SPOILER ALERT: this is not a sleeper. The hype has been growing around this pair for months and it’s the perfect infusion of seasonal hues. You can SHOP THE SNEAKS below on 4/17 for $170 USD in adults and $130 USD in grade school sizing.