Nike's "Re-Creation" Program Gives New Life to Vintage Clothing
Images: Nike
Nike is no stranger to eco-conscious initiatives. From sustainable footwear campaigns to full-blown apparel collections made of recycled materials, Nike has been taking a nice, hard look at their role as a contributor to textile waste and pollution. Nike Grind, Nike Refurbished, and Nike Donation + Recycling make up a family of swoosh initiatives to combat unnecessary waste, helping the brand move closer to their goal of a circular future.
Unveiled just last month, the Nike Re-Creation Program is the big swoosh’s latest sustainability effort. The program promotes the brand’s circular business vision by transforming locally-collected vintage and dead stock clothing items into fresh pieces. The apparel pieces are wholly one-of-a-kind, each one featuring a different combination of unique dye splatters, colorful stitching, and sewn-in patches.
The program held its first chapter on May 26 in Los Angeles at The Grove, a bustling retail and entertainment hub seated atop the historical LA Farmer’s Market. Nike execs like Chief Design Officer John Hoke believe that Nike Re-Creation is another step in the right direction for the company’s zero-waste ambition.
“Nike Re-Creation highlights an exciting moment of experimentation and progression,” says John Hoke, a Chief Design Officer at Nike. “The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategize and learn.”
Check out photos of the initiative down below.
“The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain and sustainability to strategize and learn.”
