Social Status and Nike Are Giving Shoes to Those In Need For Their Collaborative Air Max Penny 1 Release
Images: Nike
On July 22, Social Status and Nike are hosting a pay-it-forward launch for the much-anticipated Nike x Social Status Air Max Penny 1 “Recess”. Buyers will not only have a chance to cop the sneaks for themselves, but will also be able to donate a pair to an individual or family in need.
Back-to-school season puts an immense amount of financial and social pressure on lower-income households. According to a 2021 survey, parents of school-age children expect to spend an average of $498 on school shopping this year, and 29% of those parents say they cannot afford their children’s school supplies. Shelling out hundreds of dollars for school supplies and new clothes isn’t an option for many families, especially considering the present economic climate where inflation is hitting our bank accounts where it hurts. It’s an expensive few weeks that leave many parents and students feeling dejected.
For Whitaker Group owner and founder James Whitner, these challenges hit close to home.
“I remember Christmas and back to school being the worst times of the year - just having nothing, with the hope of excitement of something new but nothing to come,” said Whitner in a press release. “It is a demoralizing feeling, especially as the effects of the economic climate begin to affect families deeply at a time of already dire need. We’ve all seen the stats and understand the pressures of back to school on households. We can’t stand idle when we know the collective power of community as a change agent - this is less about sneakers, it’s about enabling this community to show up and help those most at-risk at a time when it can help them focus on what matters most: their education”.
Check out official images of the sneakers down below, as well as the short film “Recess”, directed by Dreadhead Films.
Where can I get the Social Status x Nike Air Max Penny 1 ‘Recess’?
The Social Status x Nike Air Max Penny 1 ‘Recess’ collection goes live tomorrow, July 22 at 10:00 AM on the SNKRS app. You can grab a pair for $190 USD upon release; don’t forget to nominate a family in need before checkout!