RAPPER; FASHION DESIGNER; TELEVISION PERSONALITY; BUSINESS WOMAN. ATL SHAWTY.
Words and Photos: Jixie
For me, a fashion icon is someone who has everything going on. From the hair, makeup, jewels, fit and footwear, if I can take a glance and admire their personal style on a consistent basis, that's a winner. So, when I watch Love & Hip Hop: Atlanta, the first woman I always notice is RaSheeda Frost. Her swag is unique, she's absoluetly gorgeous, and there is something so relatable about her as a person and in her personal style. While I am nowhere near her size, I can always pick up from her a color palette, an accessory or a trend that I could see on myself. Here's the thing: most of us girls want someone we can relate to and while most celebrities have a knack for expensive pieces and avant-garde looks, that's not something I (or many of the girls I know) want to follow on a consistent basis. Basically, yea that's cute but it's also the price of my rent - feel me?
For me, RaSheeda doesn't make it too hard for the rest of us to look cute too. That's endearing and it's part of being an icon to the type of women who have days that consist of going to work, school, picking up the kids, or having brunch with the girls. We still want to look FLY! And, whether it is to the gym, grocery shopping, traveling or because it's your go-to style, every woman has an appreciation for sneakers. Do we label them “sneakerheads?” No. But, labels aren't our steez anyway nor are they required to have an affinity for the culture.
If you're familiar with my platform, you know I am sneaker obsessive, but I also can appreciate the flex of a designer kick. There is a small amount of women who only gravitate towards designer sneakers. In my opinion, this is a specific niche within sneaker collecting that I find fascinating. Designer sneakers are known for being crafted using high quality materials and one of a kind detail. For us, the girls who can rock a pair of Jordan's as easily as they rock their Sergio's earn a special slow clap. So, it only seemed natural to tap RaSheeda for an inside look at her collection. Take a look below as we head to ATL to talk about what influenced her sneaker game, her personal style, and what she has to say to ladies in the sneaker community. Let's get it!
Tell us about your sneaker game growing up.
What are some of the things that influence or have influenced your style?
Obviously, you're a business woman with your own boutique - how have sneakers and your business intersected for you?
Speaking of your son, we've seen references to his collection on the show. What's it like being the mother of a sneakerhead?
What about your favorites? We've seen a glimpse of your closet, but what are some of the things you look for before you buy?