The Kith x Coca Cola 2018 Capsule Collection is Almost Here
Images: KITH
Summer 2018 may be coming to an end, but Kith has one last treat for us this season. For the third time, Kith and the iconic Coca Cola brand has teamed up for a co-branded capsule collection. “Unity and togetherness” are two of Coke’s core values and this sentiment serves as the driving inspiration behind this new collection. The capsule is slated to be the largest yet and will feature a full line of men’s and women’s apparel, footwear and accessories.
Kith followed up last year’s collection by unveiling four more collaboration sneakers with Converse to add to the 2018 capsule. Inspired by international unity, the four colorways of the Converse represent four different countries: The United States, France, Russia, and China. Each colorway will feature the Coca Cola branding embroidered in different languages. The USA is represented by the red denim pair with white embroidery, France in navy denim with red and white embroidery, China in yellow denim with red embroidery, and Russia in white denim with red and blue embroidery. All the pairs will sit atop an off-white midsole and a Coke bottle green outsole. The sneakers will also feature bottle cap shaped Velcro patches and arrive in custom Kith x Coca-Cola x Converse packaging. On the inclusion of Converse, Ronnie Fieg explained,
“Bridging Coke and Converse was a no-brainer for me. Two all American pioneer brands that stand for so much more than the goods they create. For this round, we used raw edged heavyweight denim in colors to represent different countries and languages that are all so iconic to the world.”
This collection of over 60 items will have you ready for all seasons, as the capsule includes everything from varsity jackets and hoodies to bathing suits and tees. Not only do we see the signature fire red Coca Cola logo across these pieces, we’ll also get a new pattern designed by Kith that combines multiple international Coke logos into one. Along with the Converse collaboration, this collection will also include multi-brand collabs with Golden Bear, Oakley, and Stance.
The Kith x Coca Cola collection will release August 17 at 10 AM CST, online and in-store. While prices for the apparel haven’t been released, we do know that those one of a kind Converse will retail for $150 USD. If you're feeling this third round of Kith x Coke, you can SHOP THE COLLECTION below on release day.
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