Puma Launches "We Are Legends" Platform, Clothing Line That Celebrates Black Excellence in Fashion Design
Images: Puma
In the sneakersphere, black excellence is everywhere. It’s held within the stitches of our favorite OFF-WHITE Dunks. It’s threaded within the laces of Bephie’s passion project, her take on the Air Jordan 7. It’s embedded within the soles of every concept to come out of Joe Freshgoods. Black excellence in design is absolutely undeniable, and yet, is somehow still vastly unappreciated.
“Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary.”
In a push to further celebrate creative black excellence, Puma has launched a new storytelling and product developing platform and apparel collection specifically centered on black designs, innovations, and cultural impacts. Named We Are Legends, the platform is led by a collective of newly-appointed black designers at Puma.
Puma footwear merchandising manager Ariel Weekes says that the inspiration behind the name comes from celebrating black excellence as it occurs, right here, right now.
““The name, We Are Legends, comes from the idea of celebrating the now in Black culture,” says Weekes. “Often when we celebrate Black culture, we look to the past. However, our collective wanted to help change this narrative by empowering people to speak up in their most authentic voices now, to create their own legacy that will be legendary.”
The first collection to come from the We Are Legends collective is an apparel drop titled “The Yard.” This collection nods to homecoming season, wherein US high schools and colleges celebrate their school’s football teams alongside alumni. Collegiate graphics and themes are seen throughout the collection, including a special edition letterman jacket. Small details throughout reference HBCU colleges, reminding us of the scholastic achievements of black students past and present.
Check out images of the collection down below.
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Where can I buy the Puma We Are Legends: “The Yard” collection?
The first collection from “We Are Legends,” titled “The Yard,” is available now over on the Puma site. Prices for the collection range from $40 USD for the t-shirts to $120 USD for the letterman jacket.
Click the button down below to shop the collection now, and stay tuned for future releases from the “We Are Legends” line!
